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The measurable return on investment (ROI) on services that your information department offers and resources that your organization consumes is important which is why Vable Reports are an essential part of the platform’s functionality. Business services must be measurable for management evaluation. Previously it was a challenge to get quantifiable data but Vable enables you to provide figures in your monthly/quarterly reports to the management board.
In addition to measuring your ROI, the statistics and data Vable provides has other potential benefits. For example, you can easily identify keen users which may allow you to create case studies and replicate that success in other areas. It also offers the advantage of consistent reporting over resources from various publishers so you can see which are preferred - this is especially helpful when renewing expensive resources. If your organization has a subscription to Vable Inbox, you will also be able to monitor whether recipients are opening email subscriptions from third party providers.
Although you can access Reports via the Dashboard, you can navigate directly to the Reports page from the menu bar at the top of your browser. This is where you can access Vable’s sophisticated reporting options.
Depending on your organization’s subscription, you will see up to three usage reports: Newsletters, Topics, and Sources. You can select the time frame for each report, choosing between week, month, year or all time. Once you have selected a time frame, you can select the exact week/month/year of data from the dropdown menu.
Note: Under the Reports page, a week's worth of data always begins on a Monday. This differs from the Dashboard which collects data from the past 7 days, regardless of which day you are on.
You can adjust the way in which the data is sorted in the top right corner. Options include: Total, Type, or Title. Select the arrow to reverse the order.
Each report is exportable using the teal Export Table option in each view. This will provide you with a .csv file of the data based on the report you are in and the time period set.
Clicking on the title of a Newsletter, Topic, or Source within the Reports table will take you to the relevant item, and out of the Reports page.
Newsletter - Usage Reports
Within the Newsletters Usage Report, you can choose to see statistics on:
Clicks - number of click-throughs to article URLs
Sent - number of emails sent
Opens - number of email opens*
Errors - number of email address errors/bounces
Unsubscribes - number of users who have unsubscribed (Note: this does not account for any Administrator-managed updates to subscriber lists)
The data will display per Newsletter, and will break down per week/month/year - depending on which time period you have set - as well as a total per Newsletter on the far right hand side. You can click on the teal digits to see a breakdown of the list of users for that day’s statistics and within that view update the time period as well.
You can choose to see data across all Newsletter types, or filter by a certain type. Use the dropdown menu under Type to switch between:
Standard - Automated Newsletters
Manual - Manually Curated Alerts
Email Forward - emails forwarded using Vable Inbox Rules
There is also the option to view all, only undeleted or only deleted Newsletters within the Deleted filter.
If you are looking for data on a specific Newsletter, search for the Newsletter title within the search field.
Topics - Usage Reports
Data here displays click-throughs per Topic. The data is broken down per week/month/year - depending on which time period you have set. The total per Topic can be found on the far right hand side.
Use the dropdown menu under Type to see data on:
Newsletter Hidden - This type is automatically created when you manually upload articles into a Newsletter.
Use the dropdown menu under Deleted to select the status of Topics you wish to view.
If you are looking for data on a specific Topic, search for the Topic title within the search field.
Sources - Usage Reports
Data here displays click-throughs on a per Source basis. This can be especially useful when reviewing the usage of subscription-based Sources. As with the Topics and Newsletters Reports, the data is broken down based on the time period you have set and the aggregate total can be found on the far right hand side.
Use the dropdown menu under Type to see data on:
All Sources - All of the below
Abstract - Curated Feeds
Newsletter Hidden - Feeds of articles that you have manually uploaded directly into a Newsletter
Third Party - Sources using a third party API
Additionally, you can use the Public dropdown menu to filter the data to view: All Sources; only your Private Sources; or only Public Sources. And the Deleted dropdown menu to select the status of Sources you wish to view.
If you are looking for data on a specific Source, search for the Source title within the search field.
Deleted items are included in the reports to ensure historic data is accurate. Within each report you can use the Deleted dropdown menu to choose whether or not this data is displayed. Any deleted item will be highlighted in pink.
This is also true within the Newsletters Usage Report when clicking on a teal colored digit to see the list of users who clicked on links in the Newsletter. Any users who have since been deleted will be included in the list and highlighted in pink.
Notes: As with all email monitoring systems, your organization’s IT security may affect the accuracy of this data. For instance your organization might have additional URL filtering software.
If your organization automatically opens images in emails then it will record all instances of emails being opened. However if they are blocked, it will only record an email open when a subscriber manually selects display images.
Regardless of these IT limitations, statistics will demonstrate ‘minimal opens’ and the data provided will be useful for your reporting purposes. Please contact your IT department for more information.